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Dunkin’ Donuts purchases the same coffee from the same supplier on a regular basis. It has established a contract and purchases the coffee in large quantities. This is an example of which aspect of business buying behavior?

Respuesta :

Answer:

Buying Situations

Explanation:

Business buying behavior: It is the concept of buying business by understanding the need and requirement of business to make the best buy to earn profit. It is a process of buying goods and services, which are appropriate for the business.

Following are the buying process:

  • Problem recognition.
  • general need decriptions.
  • Product Specification.
  • Value Analysis.
  • Supplier Search.
  • Proposal Solicitation.
  • Supplier selection.
  • Order-routine specifications.
  • Performance review.

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