Answer:
Master data management (MDM)
Explanation:
Master data management (MDM) is the term for the practice of gathering data and ensuring that it is uniform, accurate, consistent, and complete, including such entities as customers, suppliers, products, sales, employees, and other critical entities that are commonly integrated across organizational systems. It is basically the core mechanism where data is being managed, organized, centralized, categorized, localized, enriched and synchronized as per the business rules of marketing, sales and other operational related strategies of the organization. It enables the organization to link and coordinate all of their important data in one single file at one place.
