The purpose of _______________ is to conceive, analyze, and creatively select channels of communication that will direct advertising messages to the right people in the right place at the right time.

The purpose of media planning is to conceive, analyze and creatively select channels of communication that will direct advertising messages to the right people at the right place and at the right time.

Analysis on advertisement

Advertising is a form of communicating information, in persuasive purposes for products (goods, services and ideas) by acknowledged sponsors through numerous media. Albert Lasker, defined advertising as “salesmanship in print, driven by a reason why.” (1) Advertising is directly related to the groups of people, rather than to individuals and therefore, it is a non-personal or mass communication. Those individuals could be consumers, people who buy products or business people who would buy large quantities of products for resale in their stores. Mass communication in advertising is very important, because the whole purpose of advertising would be getting the message across to those who will purchase goods, to consumers. Advertising also helps in promoting services and ideas. In terms of the channel of communication, its purpose is to be a medium. An advertising medium is any non-personal means used to present an ad to its target audience. For example, we have radio advertising, television advertising, newspaper ads, and more. Advertising is just one type of marketing communications.