Answer: option b
Explanation: in individualism, people then to look at what they stand to gain or loose before engaging in an business venture. People are always concerned about themselves "I". Every thing revolves around them. Individualism deals with the great need to achieve ones goal than collectivism which deal with the need of a group of people "We". Individualism does not consider the relationship unless he is to benefit from it. They value personal enjoyment, self sufficiency and only place their interest above all. They are always among people who has no degree of effect on their lives.
The correct answer is letter B
Hofstede showed that people share characteristics at a regional and national level. These characteristics affect your behavior and are persistent over time. They are cultural patterns, also called cultural dimensions.
As we said, the author defined five dimensions. The first of these is the distance of power. The second, individualism versus collectivism and the third long-term versus short-term orientation. There is still masculinity versus femininity and an escape from uncertainty. All cultural dimensions have two poles. Societies can score high or low in each dimension, either for their characteristics or their behavior.
Individualism and collectivism are one of the cultural dimensions that make reference to the degree to which citizens value autonomy and commitment to the rules of society, and also value loyalty to a group to which the individual belongs. Individualists highly value their own needs, value personal success and their personal interests prevail over the collective.
