The niche markets refers to markets that are too small to justify a mass media campaign
Explanation:
The niche markets are the ones that cater t a very specific group of dedicated consumers who will buy a product according to their very specific needs.
IT is virtually impossible to market the niche products as they are so vividly different from one another.
However it is still profitable to make them as they will have a deducted costumer base and the industry usually has very less competition with the peers of the company that is dealing.
