Answer:
Option to expand
Explanation:
Pay attention to this part of this excerpt:
" Sales arising from this project are significantly less than anticipated"
Where sales is lower than exception, one thing that company can do is to try different ways to increase the target market for their products. This is what referred to as Option to expand.
In order to do this, they can try different things:
- They can increase the number of productions and spread their products to different location.
- They can make adjustment to their products so it appeals to different type of customers,
etc.
