Answer: experience predictable shifts in their popularity over the courses of their presidency
Explanation:
Presidential Election Cycle Theory indicates that the popularity of the president-elect follows a predictable cycle that has little to do with the person elected, his management or political party.
It was developed by the economist Yale Hirsch who analyzed that the stock markets are weaker the year after the presidential election but then stabilize until the next election when the cycle repeats, this affects the popularity of the new president who will enjoy better popularity in the 2nd year after being elected.
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