Answer:
d. Need Recognition.
Explanation:
Normally, BC bottling company attaches plastic labels to its bottles. However, a new company is launching a product that requires the use of fabric labels. To use this latest innovation, BC bottling company must now source these fabric labels from another company. This is an example of need recognition. This is the very step in B2B (Business to Business) buying steps. In this step, organization recognize the needs of their buyer which they have to meet and fulfill profitably. Here, the brand new requirement for new labeling has crafted a totally new need for BC bottling company. Need can be recognized and generated either from the internal sources or external sources, here in this case, the need has been recognized internally where organizations has felt that if they go for using fabric labels, it can give them better presentation and packaging for their products.
