Among the fundamental changes to marketing and business practice in today’s economy is the dramatic increase in the availability of information. This increase in information has created a shift in the balance of power in the supply chain. Who now holds most of the power in today’s economy?

Economy refers to the production and distribution of the goods and services and the area where these goods and services are consumed. When there is an increase in the growth of entrepreneurship, investments and also development in a sustainable way, it gives rise to a good economy.

There are three important factors that decide the working of an economy. These include the standard of living that decides the ability in the production of all goods and services, prices held by the government inflation and the unemployment’s rate. The power of the economy is in the hands of customers who are the persons purchasing the goods and service that are produced in an economy.