Answer:
b. Fair Pricing
Explanation:
Fair Pricing is the degree to which both businesses and customers believe that the pricing is reasonable. It is necessarily not the lowest price but both seller and buyers are very much satisfied with it because buyers are willing to pay that price and it is quite affordable and at the same time, firms are also very much contended with this price because they can make good reasonable profits at this price as well, therefore, it is a win-win station for both customers and organizations.
