In the grocery store, you can see the Kraft name on its Kraft Mayo and on Kraft salad dressings. Having the Kraft name on various products is an example of the use of_____________________.
a. a family brand.b. individual brands.c. co-branding.d. rebranding.e. brand association.

Family branding also known as Umbrella branding is a marketing tactic that involves the use of one brand name for the selling two or more related goods. All the products use identical means of identification without having additional symbols or brand names.

An example of family branding is Apple whereby every of its products make use of the Apple brand. Using the Apple brand makes customers easily identify its products. Other examplesof family brand are Johnson & Johnson and Tata Group.

Parrain Parrain · Answer 2 · 2022-03-24T11:57:58+01:00

Parrain Parrain

24-03-2022

When using the Kraft name on various products, this is known as A. A family brand.

What is a family brand?

This is a when a group of several products are named under a single brand.

This is what is happening with the Kraft name. There are several products and yet they are all using the Kraft brand name.

In conclusion, option A is correct.

Find out more on brands at https://brainly.com/question/21256648.

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In the grocery store, you can see the Kraft name on its Kraft Mayo and on Kraft salad dressings. Having the Kraft name on various products is an example of the use of_____________________. a. a family brand.b. individual brands.c. co-branding.d. rebranding.e. brand association.

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What is a family brand?

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In the grocery store, you can see the Kraft name on its Kraft Mayo and on Kraft salad dressings. Having the Kraft name on various products is an example of the use of_____________________.
a. a family brand.b. individual brands.c. co-branding.d. rebranding.e. brand association.