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Which is a dimension or assumption of the marginal-utility theory of consumer behavior? The consumer has a large income. Goods and services carry a price tag. The consumer engages in irrational behavior. Goods and services yield continually increasing amounts of marginal utility as the consumer buys more of them.

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Answer:

The correct answer is letter "B": Goods and services carry a price tag.

Explanation:

Utility is described as the degree of satisfaction or joy perceived by individuals by consuming a given good or service. Marginal utility refers to the satisfaction produced by consuming one more unit of that good. The marginal utility theory assumes that consumers make rational decisions pursuing the maximization of their returns considering those goods carry the same price tag.