In the four Cs of the alternate marketing mix Product P Shifts to the consumer.
Explanation:
- In the alternate marketing mix, there are four C's. They are
- Consumer,
- Cost,
- Communication
- Convenience
- This marketing mix is known as a business-oriented model that contains 4P's also. They are Product, Price, Place, and Promotion. These are also known as Product mix.
- The term Product refers to the consumer's product. So the product P shifts to the Consumer. These 4P's helps in shooting up its revenues. Therefore Product P is shifted to the consumer.
