Answer:
Critique of advertising.
Explanation:
Advertising refers to a paid form of marketing wherein the marketer buys space for display of his products, highlighting their attributes and utility, with an object of boosting sales.
Different media forms can be used for advertisements such as visual, audio or print media forms. For instance, advertisements can be carried out via posters and banners, on the television or radio or in print media such as newspapers, journals and magazines and other publications.
One of the strong criticism against advertisements being, it being a deceptive activity wherein product attributes are often exaggerated or creating a cognitive effect to induce purchases.
In the given case, the "party attribute" highlighted by the advertisement created a perceptible influence on mind of the consumer. In this case, the consumer did not think rationally or test both the products. Instead her buying behavior was based upon perceptible influence of the advertisement she had viewed.
The scenario represents critique of advertising.
Because the higher priced Zcola was bought due to the way that it is advertised, we can call this a critique of advertising.
A critique of advertising. This is a critique of advertising due to the fact that exaggerations are used to influence purchases by customers.
The reason the drink was bought by Crystal is due to the language of advertising that was used. The drink was referred to as the life of parties. This was used to sound appealing and get consumer attention.
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