Answer:
B) a difficult struggle to move from invention to innovation toys for children
Explanation:
The four stages of a product's life cycle are:
Currently, Uillypad's tablet is in the introduction stage and this is a stage where sales are slow, marketing efforts and expenses are great, and if everything goes right the product will enter the growth stage. During this stage the company must invest a lot of resources in convincing their target market into purchasing their product, generally early adopters are the first ones to do so, but more customers are needed.
It is always hard to introduce an invention and make people adopt it as an innovation and start gaining market share.
Answer: The answer is option D. Increased competition from imitators.
Explanation: From the scenario given above, we can conclude that the launching of the device by Lillypad Toys was successful and will be accepted by many people.
The success of this device will no doubt attract a lot of attention, and in no time, other manufacturers will want imitate the product and even produce it at a cheaper rate and lower price.
In order to prepare against this possibility, Lilypad Toys should patent their technology in order to earn profit off of this technology for as long as they wish and also save themselves from the cost of competing against imitating companies.
