During which stage of the new product development process does GoPro analyze a new product's potential lifecycle, including time to break even and time for potential responses by competitors?1. screening and evaluation
2. new-product strategy development
3. business analysis
4. idea generation
5. commercialization
During commercialization stage of the new product development process does GoPro analyze a new product's potential lifecycle, including time to break even and time for potential responses by competitors.
Option: E
Explanation:
Management and marketing experts use the idea of the product life-cycle as a guide in determining when it is necessary to raise advertising, lower costs, extend into new markets or change packaging.
A procedure of getting into the market new goods or services is understood as commercialization.
The wider marketing act includes the manufacture, delivery, promotion, advertising, customer care and other main functions important to the commercial success of the new service or product.
