Answer:
Coke Zero’s Brand Development Index in metro Atlanta is 2
Explanation:
Brand Development Index is a term which is used to identify the relationship between the total sales of a brand in a particular market and the total population of the market.
The formula for BDI is given below:
[tex]BDI =\frac{\text{Brand sales to region}}{\text{Population in region}} \div \frac{\text{Total brand sales}}{\text{Total population}}[/tex]
Coke Zero’s annual metro Atlanta sales = $7.5 million
The population of metropolitan Atlanta= 488,550
Total US sales = $2.5 billion.
The total population of the United States = 325.7 million
[tex]BDI=\frac{7500000}{488550} \div \frac{2500000000}{325700000}\\=2[/tex]
