Heartland Plantation produces organic food products like stone-ground grits and wild rice. The company has limited production capacity and wants to carefully control where its products are sold. Heartland will likely choose __________________ distribution intensity.

A. luxury
B. variable
C. monopolistic
D. intensiveE.exclusive

Respuesta :

Answer:

E) exclusive

Explanation:

Exclusive distribution intensity refers to basically selling your product through only one or a very limited and select number of distribution channels. E.g. Rolls Royce cars are only sold by very few dealers.

Generally exclusive distribution is carried out by producers of expensive and exclusive products. In this case, Heartland produces only organic food which is not cheap to produce and expensive to purchase. Also their production output is very small, so it would be impossible to sell through massive distribution channels like big supermarkets. this will also allow them to control where their products are sold.