Sunshield is a new line of sunglasses that boasts lenses that grow progressively darker with increasing sunlight. Other brands have this same type of lens, but Sunshield is the first to make the claim that its product helps prevent sun lines and aging of skin. What type of creative advertising style is described here?

Preemptive advertising is one that involves statement of a solution to the customer needs. It does not just present the product but goes the extra mile to show the customer how they can benefit from the product.

In this instance Sunshield is a new line of sunglasses that boasts lenses that grow progressively darker with increasing sunlight. Although other brands also use the same type of lenses, Sunshield presented the benefits to the customer first. That is claiming that its product helps prevent sun lines and aging of skin.

topeadeniran2 topeadeniran2 · Answer 2 · 2020-04-10T12:04:29+02:00

Answer: Preemptive advertising.

Explanation:

Preemptive advertising is a form of advertisement where consumers are given what they what they wanted but it's not done in the typical way. This form of advertising strategy has to do with understanding the intent and needs and of one's customers, then providing messaging and solutions that helps to solve the wants.

The intent of preemptive advertising is to gain sustainable advantages by improving the systems, solutions, and structures. The main focus is on value creation and leading change.