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Even though most people in the original target market for electric toothbrushes already knew how to brush their​ teeth, consumers still had some learning to do in order to make good use of the new brushing technique. The electric toothbrush is an example of​ a(n)

A) dynamically continuous innovation
B) nonradical innovation
C) competitive innovation
D) knockoff
E) discontinuous innovation

Respuesta :

Answer:

A) dynamically continuous innovation

Explanation:

  • Dynamically continuous innovations occur when a new product is launched that changes consumer habits, but this change is not enough to change consumer consumption patterns.
  • example, cable TV has been converted to satellites TV, which represents a technological innovation that has not changed the consumption pattern.
  • The shift from a simple toothbrush to an electric toothbrush represents an invention but does not change how often you brush your teeth.

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