Respuesta :
Answer:
The correct answer is a combination of factors and is explained below.
Explanation:
On the one hand, the marketing area inside the companies tend to be left apart or not given much of the attention that they actual need inside the organization and that is due to the fact that the business' owner or even the managers sometimes thinks that there is a major importance in the finances of the enterprise or even in the production and its current quality.
On the other hand, the marketing function inside an organization should be taking care as much as the other functions due to the fact that it has a very huge importance in the selling process of the company and therefore in its number of sales during an amount of time. Moreover, those companies that do not focus so much effort in the marketing will probably have a great product with a good quality but they would not acquire a big number of sales because they would not know how to sell the product and to whom, furthermore they would find themselves selling much less that does companies that have a simple product but a good marketing mix.
The old businesses, small scale businesses and traditional businesses do not appreciate marketing into their organization.
- The sales force is mostly responsible for the company's success.
- The marketing department is established at the early stages of development to aid sales.
- When sales improve and the company's product becomes more stable in the market, the marketing department loses focus and becomes more irresponsible in terms of raising funding.
The company's management is solely concerned with the departments that create revenue and profit. They are not appropriately paid, which reduces their determination and attention on the goal.
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Marketing and invention are the only two areas in a firm that produce income, according to management guru Peter Drucker. All of the others result in expenditures. Inexperienced businesses are oblivious to this. They get so engrossed in their present business that they overlook the competitors vying for their attention. Companies must include strong marketing and innovation strategies into their business in order to compete.
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