Envisioning your audience members allows you to adapt your message to meet their needs. Professional messages that are adapted to the needs and expectations of the audience build and protect goodwill between you and the recipient of the message. Adaptations include focusing on the audience’s viewpoint, communicating ethically and responsibly, building goodwill, and using the right language.

Messages that are tailored to the concerns of the audience reflect _______________ (a "me attitude", socialism, a "you attitude")

Which sentence applies a "you attitude" most successfully?

A. Our company is proud to have you as our valued customer.
B. We are pleased to say you are one of our valued customers.
C. You are a valued customer.