Answer:
Promotion - customer communication
Explanation:
In advertising, promotion relates to any kind of consumer contact used to educate or reassure potential customers regarding a commodity, service, company or issue's relative merits.
The campaign aims at increasing visibility, building curiosity, stimulating revenue or building brand loyalty. This is part of the simple market mix elements which involves the four-product, size, location, as well as promotion.
A promotion's aim and therefore the advertising strategy growing have a broad variety, including: price improvements, new product adoption, market value formation, placement, strategic response or corporate identity development.
