1. Advertising is important for most companies, es- pecially companies such as P&G that sells mostly to end customers. But, most people already know about P&G products such as Charmin bathroom tissue and moist towelettes, Crest toothpaste, and so on. Does P&G really need to constantly put money into advertising when its products already have a strong hold in the global marketplace? 2. P&G cut its marketing and advertising agency roster by 50 percent over the past three years from around 6,000 to 3,000 companies in a bid to increase its marketing productivity, efficiency, and effectiveness. At a $9 billion worldwide spend on advertising, should P&G have more or fewer marketing and advertising agencies doing its advertising? 3. By consolidating and cutting 100 brands from its consumer portfolio of brands, does P&G run the risk of ultimately losing out on global market opportunities?

Question

09-04-2020
Business

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1. Advertising is important for most companies, es- pecially companies such as P&G that sells mostly to end customers. But, most people already know about P&G products such as Charmin bathroom tissue and moist towelettes, Crest toothpaste, and so on. Does P&G really need to constantly put money into advertising when its products already have a strong hold in the global marketplace? 2. P&G cut its marketing and advertising agency roster by 50 percent over the past three years from around 6,000 to 3,000 companies in a bid to increase its marketing productivity, efficiency, and effectiveness. At a $9 billion worldwide spend on advertising, should P&G have more or fewer marketing and advertising agencies doing its advertising? 3. By consolidating and cutting 100 brands from its consumer portfolio of brands, does P&G run the risk of ultimately losing out on global market opportunities?

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sahir9397 sahir9397 · Answer 1 · 2020-04-13T05:18:32+02:00

Answer:

1. Companies like P&G have their customer base consisting on end customers whose choice of toothpaste and towels which can change depending on multiple influencers like cost, other attractive features in competitors, freebies etc. Thus a strong customer focus and reach is essential to even retain the current customer base. Thus these companies need to focus on advertising to remain competitive in the current market atmosphere.

2. The numbers of advertising companies can be appropriately engaged based on cost and effectiveness as long as there are sufficient companies customizing the advertising and marketing efforts for the region in focus. If there are too many agencies running the advertising, the cost could be very high. If the number of agencies are decreased to too low and same advertising efforts are used in different type of demographic regions, the impact and effectiveness of the advertising could be less and not as effective as required. Thus choosing the sufficient number of agencies to reach all the required demographic regions is essential to balance the cost and effectiveness of advertising.

3. Innovation will always be rewarded in the current market atmosphere. If we look at the current market position of P&G, seeing that the they are currently placed in a good position with good presence in multiple products for different customer segments. Thus after studying the market and weighing all the aspects, it could make sense for P&G to consolidate and cut the less profitable businesses.

PiaDeveau PiaDeveau · Answer 2 · 2021-11-28T18:15:15+01:00

End customers, such as those served by P&G, can alter their minds about toothpaste and towels based on a variety of factors, including price, other appealing rival features, freebies, and so on. A strong customer focus and scope are consequently required to sustain the existing client base. As a result, in order to remain competitive in the present business climate, many companies must focus on advertising.

Advertising businesses can be appropriately employed on the grounds of price and efficiency as long since there are enough organizations in the region that personalize branding and marketing efforts.

Because there are so many advertising companies, the cost may be expensive. When the lot of agencies is too low, the effect and efficacy of advertisements in different population regions may be reduced, and they may not be as successful as they should be. For balancing advertising cost and quality, selecting a sufficient number of groups to cover all of the essential demographic zones is critical.

Creativity will continue to be appreciated in today's corporate environment. P&G's present market position places them in a solid position, with a significant presence in a variety of goods and consumer sectors. So, after assessing the market and considering all factors, P&G might merge and shrink the less lucrative enterprises.

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