Advertising is a Mechanism where one would be presented with a video, a pop-up, an image, or even an email. The mechanism is one where in that video, pop-up, image, and/or an email, it presents you with a product, such as an alarm clock. There are many ways you can make an advertisement such as pulling at your heart strings, Associating the product with something you feel good towards, sponsoring others, catchphrases, having a celebrity in the video, pop-up, image, or email, and many many more. This mechanism has been used for years and not just on the internet ways to get people to buy what your selling is to shout about it on the streets get it on the newspaper get some celebrity to love your product and be open about it!