Industrial Specialists, Inc. sells office equipment to small businesses. Most of its sales takes place after customers receive catalogs by mail or after successful cold-calling. Industrial Specialists uses the non-store retailing technique known as _______ marketing

Respuesta :

Answer:Industrial Specialists uses the non-store retailing technique known as Catalog marketing or mail marketing.

Explanation:

This mode of doing the business by facing the customers directly without a store and making sale of items is a non store retailing method. There are various methods under non store operation they are catalog marketing, telemarketing and direct selling.

In catalog marketing or mail marketing the customers are provided with catalog through mail and the cold calls are placed.Here in this case the customer places the order for equipment to Industrial Specialist company.