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The segmenting step of the segmentation process involves A) brainstorming possible marketing mixes. B) fitting potential customers neatly into market segments. C) disaggregating all possible needs. D) selecting a target marketing approach. E) looking for similarities in needs.

Respuesta :

Answer:

E) looking for similarities in needs.

Explanation:

Segmentation is the process of dividing the market into different sections with similar needs to target the customer with the right brand and product they require to fulfill their need. It help the companies to implement right and precise strategies for a particular segment unlike general strategies for all type of market and demography. It optimizes the resources to achieve their goal and penetrate their product into the targeted customer.