_____ refers to the process of combining aspects of reporting, data exploration and ad hoc queries, and sophisticated data modeling and analysis.
a. Logistics
b. Queritic modeling
c. Business intelligence
d. Electronic trading
e. Big Data
Business intelligence applies to applications and technologies used by the enterprises for the integration,data presentation, and analysis of business information.
The main purpose of business intelligence is to help the business managers,executives and operational workers to make the business better and informed marketing decisions.
Companies use business intelligence to find out the new market opportunities,for cost-cutting and to identify the ineffective business methods.