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Yvonne and Garret are looking at information about how their organization's products could fit potential customers' needs. This information deals with demographic characteristics, product benefits sought, lifestyles, geographic factors, brand preferences, and usage rates. They are most likely looking at ______.

a. the sales force survey results. b. the results of sales forecasting. c. a market trend analysis. d. a product life cycle analysis. e. a market segment profile.

Respuesta :

Answer:

The correct answer is letter "E": a market segment profile.

Explanation:

Market segmentation refers to analysis companies make of the market where they plan to introduce their product. It allows firms to spot consumer patterns and demographics such as gender, age, income, and race (among others) so they have a better idea of the type of client they will be dealing with.

Market segmentation leads to market specialization by which organizations choose their niche to offer tailored products that closely match consumer needs and expectations.

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