On the advice of social psychologists, a technology company decides to pay an unreasonable amount of money to a well-liked celebrity to promote a new product. The company is taking the route of persuasion and using conditioning to make potential customers develop a positive attitude about the product.

On the advice of social psychologists, a technology company decides to pay an unreasonable amount of money to a well-liked celebrity to promote a new product. The company is taking the NOT CENTRAL route of persuasion and using CLASSICAL conditioning to make potential customers develop a positive attitude about the product.

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Tundexi Tundexi · Answer 2 · 2021-12-16T09:56:09+01:00

In this case, the company is taking the not central route of persuasion and using classical conditioning to make potential customers develop a positive attitude about the product.

The central route of persuasion entails a process where firm uses to ensures attitudes are formed as a result of scrutinizing and thinking about the central merits of attitude.

The classical conditioning used by the company is one which ensures that learning happens unconsciously

Hence, in this case, the company is taking the not central route of persuasion and using classical conditioning to make potential customers develop a positive attitude about the product.

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