Answer:
e. Strive to create value for customers.
Explanation:
Differentiation strategies are strategies employed by companies or producers aimed at making a product distinct or unique from its competitors. As the name implies, it is one of the most useful marketing strategy in this modern time.
Differentiation strategy strive to create value for customers by making the product unique and entirely different from its rivals.
Some of the advantages of differentiation strategies are that it creates brand loyalty and also helps the company to function well in other areas which is different from price.