Janet works for a media agency based in Japan. Janet is helping the IMC manager of Siljure, a French cosmetics company, with the design and language to be used in an upcoming promotional campaign in Japan. The IMC manager knows what to convey but wants to advertise it in a culturally relevant manner. Which step of the IMC process is Janet helping Siljure with?A. Choosing an appropriate channel for the message.
B. Decoding of the message.
C. Providing feedback from customers.
D. Encoding of the message.
E. Reducing noise from competing ad campaigns.

Encoding p is the act of converting the idea into words pictures or gestures that will convey meaning. It consists in changing the information into some form of logical and coded message.

The encoding process is all about the purpose of communication and the relation between the sender and the receiver. In a formal situation, encoding involves:

Making sure a language is selected, selecting a medium of communication; and selecting an appropriate communication form

TonieCee TonieCee · Answer 2 · 2020-04-18T05:11:24+02:00

Answer: The correct option is D. Encoding of the message.

Explanation: Encoding simply means the creation of a message by an individual, which will be communicated with other people. This is in sharp contrast with decoding which means the interpretation of the meaning of the message.

Therefore, in the scenario presented above, Janet is performing the function of encoding the message which the IMC manager wishes to convey in a manner that is culturally relevant.