Livesheer, a youth-focused clothing brand, signs a contract with the organizers of a music festival. Under the contract, the organizers of the music festival promise to display the brand's banners across the venue. Also, as part of its promotional strategy, Livesheer distributes some of its goodies for free among the crowd. This scenario exemplifies _____.

Sponsorship involves supporting or "sponsoring" and event either in cash or in kind in return for access to use the advertising potential of the events. Sponsorship helps in delivering increase awareness for the sponsors. It's a form of advertising in which companies pay either in cash or in kind to be associated with a certain event. In this case, Livesheer us sponsoring the music festival buy sharing free goodies amongst the crowd plus other benefits, while the organizers promises to display the brands banner across the event venue.

johnikani johnikani · Answer 2 · 2020-04-19T04:48:22+02:00

Answer:

The answer is sponsorship

Explanation:

sponsorship is a strategic mode of advertisement in which companies, businesses or brands provide financial aid to help fund a project, institution or event with a view to ensuring the success of the receivers (project, institution or event) cause.

In other words, sponsorship is a form of marketing tactic which businesses, companies or brands like Livesheer (in the question) associate themselves with a project, institution or event by providing funds that would help the receivers of such funds.