The process of discussing a marketing problem with informed sources both within and outside the firm and examining information from secondary sources is known as _____.
a. interpretative research
b. informal investigation
c. situation analysis
d. exploratory research

Based on the scenario being described within the question it can be said that this process is known as conducting exploratory research. This type of research focuses on investigating a problem that has not yet been clearly defined, in order to understand the problem to a deeper extent. Which is why it is mainly done by discussing the problem with informed sources.

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The process of discussing a marketing problem with informed sources both within and outside the firm and examining information from secondary sources is known as _____. a. interpretative research b. informal investigation c. situation analysis d. exploratory research

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The process of discussing a marketing problem with informed sources both within and outside the firm and examining information from secondary sources is known as _____.
a. interpretative research
b. informal investigation
c. situation analysis
d. exploratory research