Answer:
Cost-Plus
Explanation:
Cost plus pricing is a system of determining the selling price of an item by adding a determined amount called mark-up to the total cost of producing the item.Its purpose is to ensure that cost are fully recovered and profit are also made.
In a less competitive environment like Steinway's own , where pianos are being produced to the specification of waiting customers , this gives a good opportunity for cost plus marketing as threats from competitors are minimal or even nil.
