Suppose that you work for an advertising agency and are brought into a meeting where everyone is asked to generate ideas for names for a new beach resort. You are engaged in __________, a form of new idea generation.
a. geodemographic analysis
b. R&D
c. brainstorming
d. consumer research
e. licensing technology

Respuesta :

Answer:

c. brainstorming

Explanation:

Brainstorming is a process of generating new ideas which involves group discussion whereby each individual is required to come up with ideas for deliberation, on how a particular problem can be solved. Everyone is made to involved in the group's creativity, as ideas are welcomed from everyone, in an attempt to find solution to a particular problem.

From the question above, the problem the advertising agency is faced with is that of coming up with a new name for a new beach resort. And to get this solved, what I am being engaged in brainstorming, as I am being brought into a meeting which requires everyone in the meeting to brainstorm together in coming up with a new name.