During periods of high industry growth:______
A. price competition among firms frequently decreases.
B. rivals are focused on taking market share away from one another.
C. new product releases with minor modifications become common.
D. firms indulge in intense promotional campaigns.

Every business’ ultimate aim is to increase profit. For business to customer (B2C) type business’s the ultimate goal is to increase the total sale which is attained by capturing the market though innovative marketing strategies, advertising, sales promotion activities, discounts and offers and even packaging. For example

Both coca cola and Coke compete with each other to increase their market share

Hence, option B is correct

During periods of high industry growth:______ A. price competition among firms frequently decreases. B. rivals are focused on taking market share away from one another. C. new product releases with minor modifications become common. D. firms indulge in intense promotional campaigns.

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During periods of high industry growth:______
A. price competition among firms frequently decreases.
B. rivals are focused on taking market share away from one another.
C. new product releases with minor modifications become common.
D. firms indulge in intense promotional campaigns.