Total Accounting has developed new software for nonprofit organizations that allows them to send donors receipts via text or email. The software permits donors who have downloaded its app to keep a running total of their donations to each nonprofit organization they make donations to if the organization uses the Total Accounting software. This permits the donor to do year-end tax planning. The software also tracks donors for the organizations and sorts them according to the activities or events that elicit the greatest contribution from each donor so the organization can use this information for marketing purposes. What market is the target of the Total Accounting marketing team

Question

06-05-2020
Business

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Total Accounting has developed new software for nonprofit organizations that allows them to send donors receipts via text or email. The software permits donors who have downloaded its app to keep a running total of their donations to each nonprofit organization they make donations to if the organization uses the Total Accounting software. This permits the donor to do year-end tax planning. The software also tracks donors for the organizations and sorts them according to the activities or events that elicit the greatest contribution from each donor so the organization can use this information for marketing purposes. What market is the target of the Total Accounting marketing team

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codedmog101 codedmog101 · Answer 1 · 2020-05-06T05:17:42+02:00

Answer: Donors(people donating for the progress of the society).

Explanation:

The solution or answer to this exam or problem or question can be seen or found in the first sentence of the question, that is;

"Total Accounting has developed new software for nonprofit organizations that allows them to send DONORS receipts via text or email".

Take note of the capitalized word, " donors" because that is the simplest answer to the question.

Therefore, the software was built and designed for people that are going to be donating or giving back to the society. The software is built in such a way that the Total Accounting marketing team can track who donors are.