Available Options are:
A) comprehension
B) conviction
C) ordering
D) reordering
E) awareness-building
Answer:
Option E. Awareness-building
Explanation:
The reason is that the main purpose of the advertisement and the publicity of the product is to increase the interest of the customer by portraying the product as a masterpiece. Furthermore, under the AIDA Model, it is the second stage which is:
Stage 1: A is for Attention
Stage 2: I is for Interest Development
Stage 3: D is for Desire Generation
Stage 4: A is Action (Purchasing the product)
So advertising is basically the second stage.
