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TurboTax developed an innovative software product years ago that filled the gap between the individuals who wanted to do their own taxes and the ones who sought out professional tax advice. TurboTax’s product hit a sweet spot with the market, and its sales have followed a steady increase through 2014. TurboTax developed a product that was a:

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Product market fit means that a merchandise should be as per the market requirements. Market fit means that in step with client desires, partialities, opposition product and evaluation, etc. It conjointly mentions to charting of the modernizer's ambitions against consumers' needs. With relevancy state of affairs anxiety, TurboTax established a merchandise which would be the product-market fit

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