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In the CRM process cycle, ________ is the process of analyzing the customer information acquired through various customer touchpoints.

a. analysis and refinement.

b. supplier interface.

c. customer interaction.

d. marketing planning.

e. knowledge discovery.

Respuesta :

Emhicee

Answer:

E, knowledge discovery

Explanation:

Knowledge discovery, according to the question, can simply be defined as the process of analyzing customer information through various customer touch points.

This knowledge discovery phase in CRM is repetitive as well as interactive. it also involves creation of knowledge or information from structured or not sources.

Cheers.

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