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The Custom Bike Company has set up a weighted scoring matrix for the evaluation of potential projects. Below are five projects under consideration.


Criteria strong-sponsor supports-bussiness-strategy urgency 10%-of-sales-from-new-products competition fill-the-market weighted-total

weight 2.0 5.0 4.0 3.0 1.0 3.0

project-1 9 5 2 0 2 5

project-2 3 7 2 0 5 1

project-3 6 8 2 3 6 8

project-4 1 0 5 10 6 9

project-5 3 10 10 1 8 0

a. Using the scoring matrix below, which project would you rate highest? Lowest?


b. If the weight for "Strong Sponsor" is changed from 2.0 to 5.0, will the project selection change? What are the three highest weighted project scores with this new weight?


c. Why is it important that the weights mirror critical strategic factors?

Respuesta :

Answer:

Explanation:

The scoring matrix gives the average rating for all the projects that are weighted on by their corresponding values and hence is calculated by multiplying the rating values with the corresponding weighted values assumed for the model.

(a)

The weighted-total can be calculated by calculating the sum products of the individual project scores with the weighted probabilities for...

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