In july 2001, the euro's value relative to the dollar was about €1.00 = $0.85. by november 2009, the euro had strengthened to €1.00 = $1.48. in february 2012, one euro was equal to $1.33 and in august 2015 €1.00 = $0.99 all other things being equal, if a european-based global company wants to preserve margins for goods exported to the u.s. market, the company should: