An employee was terminated for withholding information related to the purchase of new software. The employee was aware that it was buggy software but did not disclose this to his employers since the software manufacturer had bribed him. Prior to termination, the employee was a(n) _____ in his company's buying center. initiator decider gatekeeper influencer

In simple words, influencer in a buying center refers to the individual in authority who is responsible for checking the technical aspects of the commodity procured.

These are the tech personnel who are authorized to compare different products regarding their characteristics to best suit the needs of the center. They play crucial role when it comes to advanced technology etc.

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