Answer: cost cutting
Explanation:
3D printing technology is a from of technological innovation which people not many people know about and is less understood by the people and therefore few people might see reason to buy it.
The increase in the competitors offering the product and a price reduction can actually help the product from from the introduction to the growth stage of its life cycle.
The makers of the 3D printers should be more conceened with enhancing distribution, increasing capacity, forecasting and product and process reliability. They should be less concerned about cost-cutting as there are bigger issues to solve.
