Coupons driving visits. A store randomly samples 603 shoppers over the course of a year and nds that 142 of them made their visit because of a coupon they'd received in the mail. Construct a 95% con dence interval for the fraction of all shoppers during the year whose visit was because of a coupon they'd received in the mail.

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Answer:

The 95% confidence interval for the proportion of all shoppers during the year whose visit was because of a coupon they'd received in the mail is (0.2016, 0.2694)

Step-by-step explanation:

In a sample with a number n of people surveyed with a probability of a success of [tex]\pi[/tex], and a confidence level of [tex]1-\alpha[/tex], we have the following confidence interval of proportions.

[tex]\pi \pm z\sqrt{\frac{\pi(1-\pi)}{n}}[/tex]

In which

z is the zscore that has a pvalue of [tex]1 - \frac{\alpha}{2}[/tex].

For this problem, we have that:

[tex]n = 603, \pi = \frac{142}{603} = 0.2355[/tex]

95% confidence level

So [tex]\alpha = 0.05[/tex], z is the value of Z that has a pvalue of [tex]1 - \frac{0.05}{2} = 0.975[/tex], so [tex]Z = 1.96[/tex].

The lower limit of this interval is:

[tex]\pi - z\sqrt{\frac{\pi(1-\pi)}{n}} = 0.2355 - 1.96\sqrt{\frac{0.2355*0.7645}{603}} = 0.2016[/tex]

The upper limit of this interval is:

[tex]\pi + z\sqrt{\frac{\pi(1-\pi)}{n}} = 0.2355 + 1.96\sqrt{\frac{0.2355*0.7645}{603}} = 0.2694[/tex]

The 95% confidence interval for the proportion of all shoppers during the year whose visit was because of a coupon they'd received in the mail is (0.2016, 0.2694)