The evaluation process of creative outputs is usually subjective; the advertising or brand manager relies on qualitative considerations for evaluation. Group of answer choices True False
The process of evaluation of a creative product is usually subjective; The advertising or brand manager relies on qualitative considerations for evaluation.
Evaluation is the process of critically evaluating a program. It collects and analyzes information about the program's activities, characteristics and outcomes. Its purpose is to make decisions about the program, improve its effectiveness, and inform programming decisions
