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Which stage in the consumer purchase decision process suggests criteria to use for the purchase, yields brand names that might meet the criteria, and develops consumer value perceptions

Respuesta :

tutordamola

Answer:

The answer is Information Search

Explanation:

Consumer Purchase Decision Process has five stages:

1. Problem Recognition

2. Information Search.

3. Evaluation of Alternative

4. Purchase Decision

5. Post Purchase Evaluation.

The stage that suggests criteria to use for buying decision in Information Search.

Here, the customer had already recognized the problem (stage 1), and the next is the search for what the customer needs e.g a customer needs a new television. The consumer searches for the television that can give value for money(the consumer might ask a friend or does some researches). Television with the latest technology

ayfat23

It should be noted that Information Search stage in the consumer purchase decision process gives the criteria to use for the purchase, yields brand names.

The consumer purchase decision process can be regarded as a very crucial step as regards the decision of the consumer on a product.

And Information Search is a component of this whereby, criteria to use for the purchase, yields brand names is been searched for, before making decisions.

Therefore, the Information Search stage, serves as the consumer purchase decision process stage where the taste of the consumer should be met.

Learn more about consumer purchase decision process at:

https://brainly.com/question/25785890

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