Answer:
highly persuasive
Explanation:
In simple words, Desirability, which includes resemblance, knowledge, and liability, is a source indicative routinely used by marketers. Source attraction contributes to convincing via an association mechanism, in which the recipient is encouraged to pursue some kind of connexion mostly with source but therefore also embraces similar values , behaviours, desires, or behaviour.
Marketers agree that compelling messages recipients are much more interested in attending and associate with individuals they consider likeable or close to oneself.
