Why do you think that the hidden-camera videos used to promote Coke Zero were an effective way to reach its target market

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10-07-2020
Business

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Why do you think that the hidden-camera videos used to promote Coke Zero were an effective way to reach its target market

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majocgonzalez majocgonzalez · Answer 1 · 2020-07-13T02:31:06+02:00

Answer:

Coke Zero's target market is males that are in the ages between 18 and 29 and that are interested in their health and the hidden-camera videos used to promote Coke Zero were an effective way to reach its target market because they targeted young men and presented the idea that the product has less calories with a good taste. This points to the specific target market of the product and its preferences.